Enjoy First Fresh citrus at the finish line!
First Fresh is back as the official fresh fruit partner, and we couldn’t be more thrilled! Get ready to savour the deliciousness of Gisborne Citrus on race day!
Our family of growers are dedicated to bringing you the very best fruit that Tairāwhiti Gisborne has to offer. From our sun-kissed orchards to your kitchen table, we pride ourselves on quality and flavour. Why choose First? Our flagship brand name says it all: **First** to see the sun, **First** in quality, and **First** in flavour!
Established in 1989, the First brand is a symbol of premium freshness and taste. Whether enjoyed at home or shared with the world, our fruit embodies the magic of Gisborne-grown produce.
What makes First Fresh fruit so exceptional? Is it the warm Tairāwhiti Gisborne sunshine? The passion and expertise of our dedicated growers? Or the commitment we have to doing things right? We believe it’s a little bit of everything, and we love sharing it with you—from our trees to your table, and from our family to yours. So, next time you’re shopping for fruit, look for the First label! You’ll enjoy premium quality, optimal nutrition, and incredible taste with every bite.