What a fantastic family of sponsors we have, without whom we could not bring this event to you. The contribution of our sponsors allows us to offer participants a fantastic event experience along with the opportunity for some great prizes and other offers. We welcome new sponsors this year and thank those that have supported us in the past.

If you would like to support Contact Lake Taupo Cycle Challenge and become a sponsor please contact Hayden Dickason.


Gold Sponsors


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It's so exciting to support New Zealand's premier cycling event, the Lake Taupo Cycle Challenge. Each year, we're there as the number one support team, on and off our bikes, driving the operations team, injecting fun activities into the event and helping make sure entrants and supporters alike enjoy every moment of this amazing experience. To cap it all off, a brand new Holden, will star as a spectacular spot-prize at this world-class event.

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As New Zealand's leading holiday rental experts, Bookabach, part of the global HomeAway family, is proud to be Gold sponsor of the 2017 Taupo Cycle Challenge, and share in the excitement of this incredible national event as it showcases the stunning Lake Taupo region.

From shared barbecues on the deck re-living the race-day adventure, to hot tubs to ease weary muscles - holiday rentals provide an extensive range of options allowing you to customise your stay to suit your needs. With over 600 properties across a variety of locations in Lake Taupo, you can choose to stay close to the action in the centre of town, or find a place further out and soak up the serenity and natural beauty of the region as you wind down after the event.

Book your perfect Lake Taupo bach now...


 Bike Barn

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Bike Barn  are proud partners of Lake Taupo Cycle Challenge. We are excited to be working alongside Lake Taupo Cycle Challenge in their journey to inspire more people to experience riding the same, fun way we do! Bike Barn is New Zealand’s largest bike and bike accessory retailer, with stores located all throughout the country and online. We carry leading international brands such as Merida, Marin, Kona,Redline and LaPierre. We have such a wide range of bikes,parts and accessories, that we can help fit your whole family with new kit!

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Nuun Logo

You Sweat, Nuun Active Replenishes.

New + improved! Packed with electrolytes, a light flavour, and plant based sweeteners and ingredients, nuun active hydration is the perfect sports drink.

nuun active has the same great electrolyte profile that has kept you hydrated for years, but now also includes:

  • better performance: the addition of non-gmo sourced dextrose helps the body to absorb fluids more efficiently while still containing 1g sugar or less.
  • clean ingredients: we used plant based sweeteners and ingredients to increase health benefits
  • gluten-free, dairy + soy free, safe for clean sport certifications

Available from leading bike, sport and outdoor stores nationwide.

Email for stockists.

More FM

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93.6 MORE FM Taupo is extremely proud and honored to be the official radio partner for this year's Lake Taupo Cycle Challenge.

MORE FM is Taupo's only "real" community based local radio Station, with an all-round enthusiastically dedicated team.

Our association with this iconic event for more than 20 years has evolved into an integral role in keeping listeners updated on all aspects of Cycle Challenge.

Between 2007 and 2015 MORE FM Taupo has been awarded Best Provincial radio Station in the country no less than seven times and Best provincial Breakfast show 4 times between 2010 and 2015

93.6 MORE FM are once again excited to be a part of the 40th edition of the Lake Taupo Cycle Challenge and would like to welcome all riders and supporters to the Great Lake Taupo District!

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 New Zealand Major Events

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The New Zealand Government works in partnership with the events sector to support New Zealand’s growing reputation as an attractive destination for major events of global significance. 

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Silver Sponsors 

Invisible Zinc

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Invisible Zinc is based in one key ingredient, naturally sourced Zinc Oxide – a mineral reflector that creates a physical, reflective barrier on the surface of your skin. Invisible Zinc contains no chemical sun filters, is suitable for sensitive skin, and gives you incredible broad spectrum protection from the sun’s rays. Here’s what Hamish Bond and Eric Murray have to say:

We take sun safety seriously. When you’re in the sun for long periods like we are, it’s vital to use a really good sunscreen, something you can rely on.  We choose Invisible Zinc because it lasts, it won’t sweat off into your eyes and it doesn’t have any harsh chemicals.”

Buy online or at your pharmacy

Adidas Eyewear


The ultimate sports eyewear – Adidas eyewear products are developed to meet the needs of various sports. Our product design engineers work closely with top athletes to develop our products. This achieves optimal results for Adidas eyewear which combines next-generation technology and lens innovation to create a personalized fit with sports-targeted technology. Adidas eyewear is, therefore, not just another pair of sunglasses, but an essential part of sports equipment that supports an improved performance.

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DB Export


Morton Coutts, founder of DB Export, was an ideas man. In 1957, he invented continuous fermentation – a revolutionary new brewing process. He used it to brew the original DB Export, which went on to win Best Beer in the World in 1968.   To this day the DB Export Family remains true to the vision of Morton Coutts: ‘export quality’ beer of a standard to rival the best premium lagers in the world.  DB Export continues to lead the market in innovation with DB Export 33,  #1 low carb beer in NZ and DB Export Citrus, NZ’s first lemon flavoured beer.

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 Bayleys Taupo

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Bayleys Taupo is thrilled to be involved in the 2017 Lake Taupo Cycle Challenge as sponsors of the “Bayleys Womens’ Classic” elite road race.

Whilst this may be the first time the Westerman Group have officially lined up as a partner to the prestigious event, staff and family members have enjoyed many years of participation in the annual challenge, whether as an individual entrant or more recently entering as teams.

Managing Director, Yvonne Westerman recalls completing the 160k course on a regular basis and whilst beating a personal best was great fun, the real satisfaction came from the enjoyment of being one small part of an iconic event.

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Simply the best way to cross the Cook Strait. We have been taking people and vehicles between Wellington and Picton for more than 50 years. With up to 3 ships operating we can offer comfort and convenience next time you are crossing between the islands. When you are on-board you can take a stroll on the decks, enjoy a meal, a drink or even catch a movie. Or you could just relax and take in the breathtaking view.

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Ultimo are the only major supplier to make custom cyclewear right here in New Zealand. We are also the fastest supplier by far, delivering within 14 working days or faster, every time.

With no minimum order quantities and really competitive prices, Ultimo can get your family, club, or business into your own design cyclewear.

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tissot watches

Tissot have been pioneering craftsmanship and innovation since their foundation in 1853. As an official timekeeper of several local and global sporting events, Tissot are committed to respecting tradition, underlining their core values of performance and precision. For over 155 years the company has had its home in the Swiss watch-making town of Le Locle and now has a presence in over 150 countries. Call 0508 566 300 within NZ or visit their website for details on your nearest official Tissot retailer.

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TrailLite has been helping Kiwis to get on the road to freedom since 1954 when the first caravan rolled off the TrailLite production line. Over that 63 year history we’ve maintained a focus on kiwi craftsmanship, customer service, attention to detail and quality. We're pretty sure that’s the reason why we've not only survived since the 1950s, but thrived to become New Zealand's leading and oldest motorhome manufacturer and supplier today. TrailLite provides quality, luxurious, motorhomes and caravans designed for exploring New Zealand.

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New Zealand Cycling Journal

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The new journal aims to inspire, grow and develop cycling within New Zealand. We aim to inspire with relevant content, we aim to grow by attracting a wider audience, and we develop by offering a platform and voice for local cycling. The bike fundamentally pulls us together and by the act of riding we establish strong bonds. Off the bike, these bonds grow into active local communities. These groups help sustain the fabric of the sport and encourage non-riders to be inspired to participate. We aim to showcase these communities. By doing this we can help inspire other communities of cycling. The print format allows the passionate audience to immerse themselves in the local cycling scene. This format engages with them in a non-invasive way, allowing readers to engross themselves in the lifestyle that surrounds the ride culture

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 NZ Mountain Biker Magazine

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Every issue of NZ Mountain Biker Magazine contains a mix of practical and informative features including Workshop, Where to Ride, Skills, Bike Reviews, Products and Product Review sections. These sit alongside entertaining main features including trail stories, rider profiles, interviews, overseas riding trips, event coverage and anything else that is happening in the mountain bike world.

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Quality Print

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Quality Print is Taupo’s locally owned Print Shop. They cater for all of your print requirements from commercial business stationery (letterheads, business cards, invoices and docket books) through to photos on stretched canvas, posters, pull-up and display banners, personal and wedding stationery. Quality Print runs digital and large offset printing presses along with a wide-format printer,lamination and binding options. Shawn and Cathy Vennell are assisted by an enthusiastic team who provide a professionally presented product for businesses, community organisations and the general public. 

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Hilton Lake Taupo 


Magnificent views over New Zealand’s largest lake with majestic mountains beyond are just the start of what the Hilton Lake Taupo has to offer. The hotel is located just a short drive from the town centre and offers remarkable facilities to its guests: an outdoor heated pool, sauna and steam room, a fitness centre and tennis court. Their on-site restaurant Bistro Lago and bar offer an intimate and upscale space in which to wind down and enjoy breakfast, lunch or dinner.

Book your stay and enjoy a rejuvenating rest before and after your challenge! 

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Forrest Wine


The Forrest Winery was launched in 1988 by Drs John and Brigid Forrest and was one of the first wineries in the Marlborough region. With over 24 years of winegrowing experience and a hands-on approach to growing, making and marketing wines, the Doctors are unique, owning vineyards in Marlborough, Otago and Gimblett Gravels Hawkes Bay – New Zealand’s premier terrain! Dr John brings to winemaking the discipline of a scientist and his own exuberant artistic flair, focusing on making premium wines that reflect the land they are grown upon.

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Supporting Partners

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Our partners