Ultimo Dress Up To Win!

At Lake Taupo Cycle Challenge we love the go fast skin-tight aerodynamic fast-drying cycling kit and stunning gear made in New Zealand by our sponsor Ultimo Clothing. But we also love fun and this year we’ve created the Ultimo Dress-up Award – a great reason for cyclists to get creative, pile on the panache, get expressive, discover their team spirit or flash up their bikes. 

Getting on your bike and dressing up in street clothes, wedding clothes, suits, as a favourite animal or cartoon character is a global trend. In New York it was called getting haute and bothered; others call it biking with style – we call it having fun, finding your chutzpah and showing it off.

Having fun is a good enough reason for doing stuff, but this is a competition and there’s a fantastic $500 Ultimo Clothing voucher to be won, a case of Forrest wine and a framed photo of the winning individual/team or bike/s – announced and showcased on Lake Taupo Cycle Challenge day on our big screens.

How to Enter:

Enter the Lake Taupo Cycle Challenge.

Take photos of you, your team, your bike dressed up and post them to our Facebook page.


Call into the Ultimo Merchandise area on Friday registration day, and get your photo taken in your costume to have put up on the competition wall.


Our “spotters” will be out on the course sending photos back to Event Village. Feel free to make yourself known to them. They will be wearing Ultimo Dress Up Spotter t-shirts. It’ll make it even easier for the spotters if you’ve already done one of the above too.

Facebook Entries close on 8 November. A two-week voting period closes on 22 November. The dress-up with the most votes will help us when deciding the winner or winning team.

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