What a fantastic family of sponsors we have, without whom we could not bring this event to you. The contribution of our sponsors allows us to offer participants a fantastic event experience along with the opportunity for some great prizes and other offers. We welcome new sponsors this year and thank those that have supported us in the past.

If you would like to support Contact Lake Taupo Cycle Challenge and become a sponsor please contact Hayden Dickason.

Gold Sponsors

Bike Barn

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Bike Barn  are proud partners of Lake Taupo Cycle Challenge. We are excited to be working alongside Lake Taupo Cycle Challenge in their journey to inspire more people to experience riding the same, fun way we do! Bike Barn is New Zealand’s largest bike and bike accessory retailer, with stores located all throughout the country and online. We carry leading international brands such as Merida, Marin, Kona,Redline and LaPierre. We have such a wide range of bikes,parts and accessories, that we can help fit your whole family with new kit!

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It's so exciting to support New Zealand's premier cycling event, the Lake Taupo Cycle Challenge. Each year, we're there as the number one support team, on and off our bikes, driving the operations team, injecting fun activities into the event and helping make sure entrants and supporters alike enjoy every moment of this amazing experience. To cap it all off, a brand new Holden, will star as a spectacular spot-prize at this world-class event.

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More FM

more fm

93.6 MORE FM Taupo is extremely proud and honored to be the official radio partner for this year's Lake Taupo Cycle Challenge.

MORE FM is Taupo's only "real" community based local radio Station, with an all-round enthusiastically dedicated team.

Our association with this iconic event for more than 20 years has evolved into an integral role in keeping listeners updated on all aspects of Cycle Challenge.

Between 2007 and 2015 MORE FM Taupo has been awarded Best Provincial radio Station in the country no less than seven times and Best provincial Breakfast show 4 times between 2010 and 2015

93.6 MORE FM are once again excited to be a part of the 40th edition of the Lake Taupo Cycle Challenge and would like to welcome all riders and supporters to the Great Lake Taupo District!

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Great Tasting Active Hydration

Nuun (pronounced “noon”) Active Hydration is an electrolyte enhanced drink tablet designed for an on-the-go lifestyle. Packed with electrolytes, light flavour, and no sugars or carbs, Nuun is the perfect sports drink for any of the activities you do.

The electrolytes found in Nuun (Sodium, Potassium, Magnesium, Calcium) will help alleviate cramps, and help muscles function, communicate and burn energy efficiently.  Simply pop one NUUN tab into 500ml of water, wait for it to dissolve, and you’re good to go.  The resulting drink has a light refreshing taste and is efficiently absorbed faster than water alone. 

Available from leading bike, outdoor and general sport stores.

Email for stockists.

New Zealand Major Events

major events

The New Zealand Government works in partnership with the events sector to support New Zealand’s growing reputation as an attractive destination for major events of global significance. 

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Silver Sponsors 

Forrest Winery


The Forrest Winery was launched in 1988 by Drs John and Brigid Forrest and was one of the first wineries in the Marlborough region. With over 24 years of winegrowing experience and a hands-on approach to growing, making and marketing wines, the Doctors are unique, owning vineyards in Marlborough, Otago and Gimblett Gravels Hawkes Bay – New Zealand’s premier terrain! Dr John brings to winemaking the discipline of a scientist and his own exuberant artistic flair, focusing on making premium wines that reflect the land they are grown upon.

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Adidas Eyewear


The ultimate sports eyewear – Adidas eyewear products are developed to meet the needs of various sports. Our product design engineers work closely with top athletes to develop our products. This achieves optimal results for Adidas eyewear which combines next-generation technology and lens innovation to create a personalized fit with sports-targeted technology. Adidas eyewear is, therefore, not just another pair of sunglasses, but an essential part of sports equipment that supports an improved performance.

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NZ Mountain Biker Magazine

nz mountain biker mag

Every issue of NZ Mountain Biker Magazine contains a mix of practical and informative features including Workshop, Where to Ride, Skills, Bike Reviews, Products and Product Review sections. These sit alongside entertaining main features including trail stories, rider profiles, interviews, overseas riding trips, event coverage and anything else that is happening in the mountain bike world.

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New Zealand Road Cyclist Magazine

nz road cyclist mag

New Zealand’s only dedicated road cycling magazine, New Zealand Road Cyclist captures all aspects of road cycling from a distinctly Kiwi perspective in a format that aims to inform, inspire, educate and entertain. Written by cyclists for cyclists, each issue of New Zealand Road Cyclist contains a mix of practical and informative editorial which sits alongside entertaining and inspirational main features.

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DB Export 33


Export 33 is the perfect combination of full flavour and strength (4.6% ABV), with the added bonus of low carbohydrates. By naturally brewing it for 33% longer, the sugars you don’t need are removed, but you still get all the taste you want. Export 33 also has all natural ingredients – no additives or preservatives. Export 33 was named Best Low Carbohydrate Beer in New Zealand in 2009 and 2010, as well as winning a Gold Medal at the prestigious Monde Selection Awards in Belgium.

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Listening to your body is one thing, understanding what it is telling you is a different story. Polar caters for all levels of fitness by offering a comprehensive product range, along with essential support and advice. Everything from improving an athlete’s sports performance to helping people enjoy a healthier lifestyle and aiding rehabilitation and weight management. To see the full range of Polar Heart Rate Monitors and Accessories visit their website. 

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Hilton Lake Taupo 


Magnificent views over New Zealand’s largest lake with majestic mountains beyond are just the start of what the Hilton Lake Taupo has to offer. The hotel is located just a short drive from the town centre and offers remarkable facilities to its guests: an outdoor heated pool, sauna and steam room, a fitness centre and tennis court. Their on-site restaurant Bistro Lago and bar offer an intimate and upscale space in which to wind down and enjoy breakfast, lunch or dinner.

Book your stay and enjoy a rejuvenating rest before and after your challenge! 

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TrailLite has been helping Kiwis to get on the road to freedom since 1954 when the first caravan rolled off the production line. Our values haven't changed since 1954, especially our attention to detail and quality. We're pretty sure it's the reason why we've not only survived since the 1950s, but thrived to become New Zealand's leading and oldest motorhome manufacturer today. TrailLite provides quality, luxurious, motorhomes and caravans designed for exploring New Zealand.

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tissot watches

Tissot have been pioneering craftsmanship and innovation since their foundation in 1853. As an official timekeeper of several local and global sporting events, Tissot are committed to respecting tradition, underlining their core values of performance and precision. For over 155 years the company has had its home in the Swiss watch-making town of Le Locle and now has a presence in over 150 countries. Call 0508 566 300 within NZ or visit their website for details on your nearest official Tissot retailer.

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Quality Print

quality print

Quality Print is Taupo’s locally owned Print Shop. They cater for all of your print requirements from commercial business stationery (letterheads, business cards, invoices and docket books) through to photos on stretched canvas, posters, pull-up and display banners, personal and wedding stationery. Quality Print runs digital and large offset printing presses along with a wide-format printer,lamination and binding options. Shawn and Cathy Vennell are assisted by an enthusiastic team who provide a professionally presented product for businesses, community organisations and the general public. 

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Ultimo are the only major supplier to make custom cyclewear right here in New Zealand. We are also the fastest supplier by far, delivering within 14 working days or faster, every time.

With no minimum order quantities and really competitive prices, Ultimo can get your family, club, or business into your own design cyclewear.

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Simply the best way to cross the Cook Strait. We have been taking people and vehicles between Wellington and Picton for more than 50 years. With up to 3 ships operating we can offer comfort and convenience next time you are crossing between the islands. When you are on-board you can take a stroll on the decks, enjoy a meal, a drink or even catch a movie. Or you could just relax and take in the breathtaking view.

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Supporting Partners

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Our partners